City of London School for Girls asked us to design a give-away for students visiting the school for an open day. We recommended the pop-up brochure format as it's a neat size to fit in pockets and bags and the structure of the brochure allows for creative design and organisation of the content.
We used photography provided by the school integrated with our illustrations to show the experience of visiting the school site, with the experience of enjoying the life of the school. Prospective students were engaged with and excited about the school, even before taking part in open day activities.
The pop-out form of the brochure grabbed the attention of the students from the outset and the graphics and content kept their interest. They left with a unique promotional brochure that stood out from other school give-aways.
