brief: Create an overall promotion for the OUP Law revision campaign, incorporating two book series.
result: The crate-concept shows how both sets of books are essential revision material for every law student. 'Essential revision supplies' can be delivered to any student, demonstrating that texts from both series would work well together and support all students in their exam preparation.
'For both innovative design and breathing new life into marketing campaigns, Jamjar is unsurpassed. The phrase goes "don't judge a book by its cover", but this is exactly what most publishers expect their customers to do. Our recent campaign advertising law revision books is a great example of going beyond this - Jamjar took our brief and worked with us at every stage, taking care to understand the audience, the channel and the product, and delivered an idea and concept that fitted the campaign to perfection - and not for the first time. Put simply, they are the go-to company for creative thinking and design.'Tristan Jones
Law Marketing, OUP